2020 Modern Partnership Strategy to Generate Revenues

About the Federation

guests

16912
Sports Leaders

 


5390
Sports Clubs through the Country

 

   
association membership

7013
Professional Sports Coaches

           

Challenge

FFEPGV, the French Health & Wellness Sports Federation, is 130 years old with more than half a million members. It is the pioneer and expert of “Healthy Sports” and focuses on non-competitive practice.

FFEPGV faced the challenge of supporting the federation transformation, overcoming the current downward trend of members decrease and diversifying income sources. The federation was also in need to increase the reach of a new brand platform and onboard new partnerships.

Solution

MCI has been appointed by the French Health & Wellness Sports Federation, for building and activating a brand-new partnership strategy in to drive additional revenues during these times of changes for sport federations.

After a deep dive in the Federation history and its ecosystem, including an extended VOC (Voice of Customer), MCI Sports developed an end to end partnership strategy in accordance with the federation’s values and its members’ feedbacks.

Despite the sanitary crisis, MCI was able to successfully conduct meaningful meetings resulting in several positive outcomes with the health, food, cosmetic, and sports goods industries, allowing the federation to hope new partners' engagement.

Download PDF

ACTIVATE YOUR AUDIENCE IN PHYSICAL OR DIGITAL REALMS