In an increasingly competitive event industry landscape, the challenge is to not only engage audiences and reach new ones but also ensure that potential attendees convert into loyal customers or members.
Event attendees and delegates have different requirements, expectations and choices and are using technology to gather information and make informed choices about participating in corporate events or association conferences and congresses. Thus, the most cost effective way to reach a broader target audience is via web-marketing which is supported by various e-commerce principles designed to meet those needs.
Using our full-range of cost effective digital marketing solutions we can help you develop and implement a winning strategy aiming at increasing event participation. Whether you are interested in enhancing your visibility, boosting participants’ engagement or activating your target audiences, the MCI digital marketing services can help you:
- Create and raise awareness beyond the current pool of event attendees
- Drive traffic to an e-commerce optimised website
- Track and capture website leads into existing databases
- Persuade potential delegates to submit abstracts
- Convert visitors into registrations via follow-up marketing campaigns
Our unique offerings are structured to optimise your budget for achieving maximum reach. Packages are structured to provide a blanket approach and include: design of e-commerce optimised congress websites, SEO, full service digital advertising, e-mailer campaigns, database sign up forms and management amongst others. The dovetail approach of the tailor-made tools are specifically designed to enhance delegate acquisition, retention, increase both sponsorship and congress revenue and raise awareness around the event.