Creative concept increases attendance of the Blockchain Research Institute award show | MCI Group | Events

The Enterprise Blockchain Awards show

	Audience outreach Over 2,500 viewers		Live Attendance Over 400% increase in live audience
	Recognition 2020 BizBash Event Style Awards winner under Best Virtual Awards Show/Ceremony

Challenge

The Enterprise Blockchain Awards show, an integral part of the global conference presented by Blockchain Research Institute, was unable to move forward in a physical setting.

Solution

The MCI team was tasked with creating a virtual experience that would engage attendees while still relaying the powerful messaging that conference organisers put forth in their program. The event increased tenfold in its viewer base with the combination of a virtual studio and VFX – a new-to-market approach – to deliver a seamless live virtual awards show. MCI helped develop the event concept and design, featuring a virtual stage as the centrepiece as well as hologram presenters and performers, Star Trek beam technology and visual effects animations. The team created the show flow and screenplay and managed the project's overall delivery from beginning to end.

Click here to get more details from Don Tapscott, co-founder of the Blockchain Research Institute, an Adjunct Professor at INSEAD, Chancellor Emeritus of Trent University rel="noopener noreferrer" in Canada.

Watch the 2020 Enterprise Blockchain Awards show on YouTube.