DoTerra essential oils increase audience reach by pivoting its annual convention to a virtual engagement experience

 

 viewers

Audience
Digital format expanded the audience reach from 1.500 to 10.500 participants

 

engagement

Experience
Online and offline moments and interactions with audience and multi-sensorial brand experiences

 

   
awards

Engagement
Art, interactivity and sensorial online and offline experiences. 

           

Challenge

MCI helped DoTerra to engage more than 10,000 attendees online during its annual sales event. We designed an immersive virtual experience that kept visitors online while interacting with the brand, visiting virtual booths to explore new products or buy the company products directly from the digital experience.

Solution

From the strategic planning and creative concept to the production of the show, MCI created impactful moments with the audience - online and offline. For the digital event we created an immersive 3D virtual environment, and for the offline experiences, the attendees received kits at their homes, all designed to stimulate the five senses while watching artistic performances, with music, ballet and amazing visuals.

ACTIVATE YOUR AUDIENCE IN PHYSICAL OR DIGITAL REALMS