Engaging and Activating Congress Audience with a Bespoke App

The congress aimed to provide a dynamic and innovative scientific program, showcasing the latest developments and techniques in the diagnosis and treatment of neurovascular disorders. With previous congresses having taken place in leading world cities, the global community had shared their doubts to the organising committee about Australia’s technological capabilities to host such an event.

What was needed was a partner with creative and digital capabilities to engage and activate the delegates and reflect at the same time the country’s innovative, forward thinking and technological solutions. With that mandate, MCI Australia explored several options and created an app that facilitated engagement though a solution called ‘interactive sessions’.

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