Volkswagen MQ281 Transmission Production Kick-Off

attendance 

1000
People connected

live streaming

2
Hybrid events

 

   

Challenge

Follow industry reopening guidelines established by the National Ministry of Productive Development, Volkswagen Argentina needed to plan and develop a format of meetings that would show its commitment to the care of its people, communicate the restart of activities and the progress of its projects.

The project needed to take place at their Automotive Plant in Buenos Aires, accommodate the official dignitaries and ensure security and safety measures upheld.

hybrid event

Solution

Designing a hybrid event format enabled the official dignitaries' key messages and product unveiling to be streamed to a larger audience of participants across several countries.

The event showcased the production line and Volkswagen MQ281 Transmission product, which will be in Portugal, Poland, Mexico and India.  

Integrating security and distancing protocols with MCI’s technical and hybrid event design, Volkswagen Argentina were able to reopen and communicate their new product development messages.

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