Increasing Awareness Through Targeted Marketing

The 31st ICM Triennial Congress of an international confederation representing professional associations of midwives globally, presented a new agenda and challenges, beyond the 2015 Millennium Development Goals. The main challenge that MCI Canada was asked to overcome, was to advocate for the cause of midwifery and ensure international representation.

MCI Canada provided logistical and strategic services to produce an event that captured the energy of the midwives whilst drawing attention to midwifery and the issues they face in Canada and around the world. To increase awareness, the congress was marketed to international healthcare providers and midwifery services to boost abstract submission and consequently exceed registration numbers. 

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