Maximising Potential by Ensuring Optimal Online Presence

A long-standing international healthcare association, who were already active on social media, approached MCI for digital marketing ahead of its bi-annual conference in June 2017. The client was aware of new trends and was looking for solutions to: increase the association presence and leverage their existing social media platform; increase the number of participants and adopt a fresh approach to e-commerce and delegate outreach.

The brief gave MCI’s digital marketing talents an opportunity to expand the delegate pool significantly, boost web traffic and grow both registrations and abstract submissions using content rich e-mail marketing, digital advertising, online calendars and SEO that not only boosted delegate interest but also increased revenue.

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