Pivoting Agricultural Industry in Argentina to Virtual​ | MCI Group | Events

100% People engagement

Challenge

Massey Ferguson was aiming to reconvert to the hybrid and virtual format in order to continue communicating company news.

MCI was asked to gather all the dealerships in the country to announce the inauguration of the clients new Legaz dealership, in Ucacha, Córdoba.

Solution

Through a virtual platform and live transmission, the inauguration was announced, which included a tour of the new facilities, the ribbon cutting and the traditional presentation of the commemorative plaque to Diego Legaz, general manager of Legaz SRL.