The International Federation of Gynecology and Obstetrics (FIGO) brings together professional societies of obstetricians and gynecologists on a global basis, fostering, encouraging and facilitating scientific exchange and dissemination of knowledge.

With the aim to boost the number of abstracts and increase the overall visibility of the XXII World Congress of the International Federation of Gynecology and Obstetrics, MCI Brazil employed a series of innovative tactics pre-congress to significantly surpass the 130 abstracts already received. Creating online campaigns as a core part of the digital marketing strategy, the congress managed to extend its reach to global audiences and gain greater visibility across the world, leading to a substantial increase in abstracts.. 

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