Webinar series grows ISSAID global community by 17%

 

  lead

Community growth
Increased by 17,4%

 data

Relevance
Average open rate of 58.1% on the emailer campaign

 

   

Reach

65 countries

           

The International Society for Systemic Auto-Inflammatory Diseases (ISSAID) challenged MCI to help them stay in touch with their community whilst their physical biannual meeting got postponed due to the pandemic. MCI designed, produced and promoted a series of short webinars delivered over a period of four months. The webinar series enabled any individual with an interest in systemic auto-inflammatory diseases to learn, share experiences and become more acquainted with ISSAID’s mission.

A digital marketing campaign supported this initiative and enabled ISSAID to increase its visibility and reach on a global scale and grow its community.

This programme is part of a strategic approach for ISSAID to demonstrate value to its members, grow its community and lead the way to a digital transformation. For the year 2021, all education provided by ISSAID will be digital.

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