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Geneva, March 23rd, 2017. MCI is thrilled to announce that MCI Middle East has been awarded with the 2017 Superbrands title for the fourth consecutive year!

MCI achieves Superbrand status for 2017

Geneva, March 23rd, 2017. MCI is thrilled to announce that MCI Middle East has been awarded with the 2017 Superbrands title for the fourth consecutive year!

MCI Middle East continues to be the only event agency and association management company to be recognised and enjoy this status by the Superbrands Council in the United Arab Emirates.

“I want to personally congratulate as well as to share this unique achievement with everyone at the MCI team. This is a great way of rewarding the effort we all put together to keep making our clients happy, that eventually leads them to recommend us as true Superbrand”, said Ajay Bhojwani, Managing Director of MCI UAE. “Every effort, every action – big or small is sometimes what makes a true difference in forging strong business relationships. Our attention to detail and strong commitment to success, gets our customers to believe in us and to acknowledge the quality of services we bring to the table.”

Superbrands is widely recognised as the worldwide independent authority and arbitrator of branding excellence, operating in 85 countries. Its annual branding awards program selects elite brands in all categories nationwide before being shortlisted. MCI’s achievement illustrates its commitment to activate brand solutions and deliver business results to clients in the Middle East region and worldwide through innovative events, impactful conferences and memorable experiences.
“At MCI, we believe that when people come together, magic happens. Receiving this award would not have been possible without the hard work, perseverance and strong commitment of our team” Ajay Bhojwani concluded.

With more than 70 employees, the MCI Middle East team is based in two main offices in UAE - Dubai and Abu Dhabi. The company’s offices in Qatar and Saudi Arabia are also covering operations in the Middle East, delivering over 200 events annually in over 20 countries in the region.

Read and get your copy of the Case Study showcasing key MCI Middle East highlights here.

For more information please contact:

Alex Papaioannou
Group PR & Content Manager
MCI Amsterdam
+31 20 305 35 72

Ajay Bhojwani
Managing Director
+971 4 311 6300



MCI is the global leader in engaging and activating audiences. Our business is founded on a simple human insight: When people come together, magic happens. This magic is called community. Since 1987 we have been bringing people together through inspiring meetings, events, congresses and association management. MCI helps organizations harness the power of community by applying our strategic engagement and activation solutions to build unforgettable online and offline experiences that foster change, inspire, educate and enhance business performance. MCI is an independently owned company with headquarters in Geneva, Switzerland and a global presence. Our 2,000 professionals in 60+ cities and 31 countries work with clients across Europe, the Americas, Asia-Pacific, India, the Middle East and Africa. Find out more at www.mci-group.com.


Superbrands is a global independent authority and arbiter of branding excellence. Its selection process is by invitation only and offered to the most outstanding brands in their field. Attaining Superbrand status strengthens a brand’s position, adds prestige and reassures customers and suppliers that they are buying into the best brand in its category. Find out more at http://www.superbrands.com.

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