Engaging Hackers with Perfect Brand Experience

Yahoo was hosting a major hackathon event and needed to create a dynamic and engaging experience for its ‘hackers’ – the professional and amateur developers attending the event. MCI delved into the audience mind-set to gain knowledge of their key drivers, ensuring attendees’ unique needs were met by designing dynamic, technical and self-contained areas to encourage creativity and securing a robust Wi-Fi-enabled environment.

MCI provided comfort in a way that proved that Yahoo! was an innovative company in tune with the development community and its specific needs: pizza, hot dogs and doughnuts became a strategically relevant part of the event!.

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