Celebrating Science, Hollywood Style

The Fundamental Physics Prize is awarded annually by the Fundamental Physics Prize Foundation, a not-for-profit organisation dedicated to recognising physicists involved in fundamental research.

Founded in July 2012 by Russian physicist and entrepreneur Yuri Milner, this prize is now the most lucrative academic prize in the world, with awardees taking home double the amount of today’s Nobel Prize winners.

The prize aims to recognise outstanding scientific work and inspire the next generation of scientists through a high-profile annual awards ceremony.

In 2013, the Fundamental Physics Prize was held in Geneva, Switzerland.

The ceremony host was named as Hollywood actor and science enthusiast Morgan Freeman, with appearances planned from singer Sarah Brightman, classical pianist Denis Matsuev, Stephen Hawking and leading CERN scientists. With such diverse VIPs in attendance, the evening looked set to inspire audiences far beyond the international physics community.

After originally engaging MCI to organise a small, logistical aspect of the ceremony, the Fundamental Physics Prize Foundation decided to entrust the entire management of the event to MCI after learning more about our innovative experience solutions and event design strategies.

Dubbed the 'XXI Century Nobel', the Fundamental Physics Prize Award Ceremony needed to go off with bang to live up to its reputation.

The challenge was on for MCI to design and deliver a seamless and stylish award ceremony to appropriately recognise some of today’s most outstanding minds.

MCI designed a captivating schedule for the evening ceremony. From format and timing to VIP management, hospitality, stage design, creative audio-visual solutions and live streaming via satellite to New York, MCI’s seamless solutions ensured that the ceremony was delivered with atomic precision and Hollywood passion.

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