Attracting Attendance with Unparalleled Engagement Campaign

To ensure the success of its second conference and raise its profile, the SCDM engaged MCI as a strategic partner. The aim of their two day conference was to appeal to various components of the industry, putting forward their views on the innovations and technologies that could impact the future of Clinical Data Management.

To address the challenges SDCM faced, such as lack of engagement, MCI exercised its analytical and digital capabilities to study the existing membership database and devise an engagement campaign designed around curated content. The strategic communication and marketing support resulted in a successful second conference for the SCDM, with an increase in the number of attendees, speakers, sponsors and exhibitors taking part, and media organisations covering the conference.  

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