Uncovering Potential With Digital Solutions

To strengthen the British Society of Haematology’s Annual Scientific Meeting (ASM) and incorporate new digital elements into a traditional congress format, MCI UK offered advice from an external market perspective and proposed a new poster design that would enhance the delegates experience.

Using the power of digital, the team developed a strategy which championed innovation through state-of-the-art electronic poster technology, allowing authors to integrate video technology and strengthen their submission. The digital offering was developed with the addition of a conference app, fully optimised website, custom-built interactive voting competition system and bespoke speaker programme builder designed to streamline the speaker arrangements and programme development.
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