Developing Locally Relevant Marketing That Generates Results

Developing Locally Relevant Marketing That Generates Results | MCI Group | EN

How do associations juggle customizing local marketing while retaining a consistent global brand identity?

This 45-minute webinar presented by Katie Barnett, Membership Director, Clinical and Laboratory Standards Institute (CLSI) and Kavitha Prabhu, Director, AM&C, MCI Middle East highlights how CLSI has grown its membership and increased brand awareness in the Middle East Africa (MENA) region in just one year of operations; generating new revenues for the organization.

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