New technologies are a great tool to streamline operations while adding value. In particular, smart badges are making things easier than ever. In the past, the process of registering attendees was done manually, resulting in long lines and frustration. Nowadays, wearable technology has taken big steps ahead. Standard badges have been turned into tools that improve the event experience and offer in-depth data on attendee behaviours and preferences.
If you aren’t familiar with what wearable technology has to offer, we give you the example of Klik, a Canadian company that is creating state-of-the-art wearable solutions.
Here is what you need to know about their smart badges and this latest event technology trend.
Badges have become more than an accessory to wear while you make the rounds at a conference. The best way to take advantage of them is by creating an entire ecosystem to track and monitor the devices (and the people wearing them). Let’s have a look at the different elements surrounding this smart technology and why they are valuable.
The cool thing about these wearables is that they provide features that are useful for different players involved in an event. Let’s see why they are a valuable resource for sponsors, exhibitors and organisers.
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The goal for exhibitors participating in an event is to network and collect leads. Sponsors want to make sure their presence is well represented. All this is possible thanks to a lead retrieval system and a web portal.
When a sponsor decides to purchase the lead retrieval system, they have access to a portal where they can manage the information and branding provided to the attendees. In addition, booth representatives can be added to gather all their leads in the same place.Thanks to this portal, they can also get information on each lead, including which representative they have met and track performance. Exhibitors can also gain insights into the level of engagement at their booth, so how many visits they’ve had and how much time people have spent there.
Through this system, it will become incredibly easy for booth representatives to keep track of leads and vice versa, as their profile information will appear on the other’s timeline and they can connect on social media.
We all like to be prepared. Thanks to a tool called ‘smart match’, booth representatives can optimise their networking in advance. In fact, they will receive recommendations of potential leads based on common interests!
Aside from having all the information regarding operations of an event (calendar, locations, speakers, registration...) collected in one place, the wearable’s ecosystem also provides you with monitoring and analytics before, during and after the event.
In the control panel, organisers can have a real time overview of the registration progress. Through a passive tracking system, they can have a general idea of how many attendees, staff members and exhibitors are in different areas. They can even measure foot traffic, dwell time and engagement levels in specific booths or around certain activities. Thanks to a live heatmap, they can allocate staff more effectively based on real data. Basically, a control-freak dream.
Gathering data is great, but what’s important is how you use them to enhance your performance. Before the event, clients are asked to lay out the event’s objectives. Then,data tracking is configured to measure whether those goals are achieved. After the event, an analytics report is generated, translating the data into insights and trends. Having such a report means improving your performance and being one step ahead of the competition!
How is the event performance measured?
New wearable technologies are bringing so much to the table in terms of engagement, ROI, and use of data to understand your event. Don't get left behind and join the revolution!
A special thank you to Adekambi Laleye and the people @ Klik for the material used in this article.