Taking Your Meetings & Events Up in the Cloud!

Taking Your Meetings & Events Up in the Cloud! | MCI Group | EN

Cloud technology is one of the most disruptive technologies ever developed.

The breakthrough was in 2006, when Jeff Bezos introduced the Amazon Cloud Services and was the first one to make resources, such as servers, software, data centres, etc. accessible to individuals. Venturing a clear definition of cloud technology, one cannot find a simpler explanation than the summary of Bezos' story; cloud technology is the delivery of computing services— such as servers, storage, databases, networking, software, analytics and more—over the Internet, “the cloud”.

Digging a little deeper into it, the cloud model is composed of five essential characteristics:

  • On-demand self-service – allows for direct provision of computing capabilities without requiring human interaction with the provider
  • Broad network access – services are available and accessed through standard mechanisms and devices
  • Resource pooling – different physical and virtual resources are dynamically assigned and reassigned depending on consumer demand and can service multiple consumers at the same time
  • Rapid elasticity –  ability to scale on demand, delivering the right amount of resources
  • Measured service – automatically control and optimise resource use, hence resource usage can be monitored, controlled and reported, providing transparency both for the provider as well as the consumer

Almost every field has adopted its use, including the events industry.

The past year, cloud technology has been maturing- and we can see this trend continuing into 2019. Sharing in the cloud allows events to garner larger, more global audiences. Though, migrating to the cloud can be a quite challenging process, but event professionals can reap quite a few benefits when the shifting is planned accordingly.

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Business agility

Getting the compute resources, you need when you need them tends to shorten technical projects resulting in quicker delivery and faster and better use of resources. From a business perspective, being able to deliver quality results faster and cheaper can give your business a competitive edge. But for an event planner, using a cloud model means that the entire events team can gain access to the same information and in real-time.

This makes collaboration easier than ever before, and allows a solid-based level of communication between stakeholders that prior to the cloud was far more difficult.

Less operational issues

Some areas of event planning are by default standardised. For these areas, cloud computing can be of significant help, as it can proactively identify patterns and enables the deployment of the same service repetitively, reducing potential issues and defects.

Scalability during peak times

One of the key characteristics of cloud technology is rapid elasticity. Unlike the traditional IT approach, cloud computing services can scale on demand, delivering the right amount of resources, for example computing power, storage, bandwidth, etc., exactly when it is needed and from the most suitable location.

In other words, it becomes far easier to deal with traffic and peak times especially regarding high volume of registrations, as cloud technology can connect multiple hardware or software entities, and have them work as a single unit. As an event professional, it is up to you to harness those benefits to boost your events.

Global sharing 

The cloud allows event professionals to build larger, global audiences for their events by sharing event content in a real-time library that they've created. And one can build an entire online community within this digital environment, where they (the digital attendees) can share their thoughts and commentaries. 

But be aware

Of course, there are a couple of common mistakes that you'll need to be aware of when adopting cloud technology:

  • Rushing into adopting cloud-technology too quickly
  • Believing that cloud migration will automatically result in cost-savings
  • Not dedicating time to focus on on-site capacity
  • Not weighing out the pros and cons effectively, or understanding the risks involved with migrating fully to the cloud (i.e. Will there be required training on cloud usage? And will you be locked into a contract?)

From choosing the right provider and identifying your demand in capacity, to calculating the actual cost there are several areas to consider in advance before rushing into it. But once adopted effectively, you will surely benefit from the upgraded IT infrastructure. 



Maria Kriva

Maria is a Content writer at MCI Group, covering stories on association membership and growth, sponsorship, attendee engagement and conference impact; former online journalist and avid film critic.

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