The breakthrough was in 2006, when Jeff Bezos introduced the Amazon Cloud Services and was the first one to make resources, such as servers, software, data centres, etc. accessible to individuals. Venturing a clear definition of cloud technology, one cannot find a simpler explanation than the summary of Bezos' story; cloud technology is the delivery of computing services— such as servers, storage, databases, networking, software, analytics and more—over the Internet, “the cloud”.
Digging a little deeper into it, the cloud model is composed of five essential characteristics:
Almost every field has adopted its use, including the events industry.
The past year, cloud technology has been maturing- and we can see this trend continuing into 2019. Sharing in the cloud allows events to garner larger, more global audiences. Though, migrating to the cloud can be a quite challenging process, but event professionals can reap quite a few benefits when the shifting is planned accordingly.
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Getting the compute resources, you need when you need them tends to shorten technical projects resulting in quicker delivery and faster and better use of resources. From a business perspective, being able to deliver quality results faster and cheaper can give your business a competitive edge. But for an event planner, using a cloud model means that the entire events team can gain access to the same information and in real-time.
This makes collaboration easier than ever before, and allows a solid-based level of communication between stakeholders that prior to the cloud was far more difficult.
Some areas of event planning are by default standardised. For these areas, cloud computing can be of significant help, as it can proactively identify patterns and enables the deployment of the same service repetitively, reducing potential issues and defects.
One of the key characteristics of cloud technology is rapid elasticity. Unlike the traditional IT approach, cloud computing services can scale on demand, delivering the right amount of resources, for example computing power, storage, bandwidth, etc., exactly when it is needed and from the most suitable location.
In other words, it becomes far easier to deal with traffic and peak times especially regarding high volume of registrations, as cloud technology can connect multiple hardware or software entities, and have them work as a single unit. As an event professional, it is up to you to harness those benefits to boost your events.
The cloud allows event professionals to build larger, global audiences for their events by sharing event content in a real-time library that they've created. And one can build an entire online community within this digital environment, where they (the digital attendees) can share their thoughts and commentaries.
Of course, there are a couple of common mistakes that you'll need to be aware of when adopting cloud technology:
From choosing the right provider and identifying your demand in capacity, to calculating the actual cost there are several areas to consider in advance before rushing into it. But once adopted effectively, you will surely benefit from the upgraded IT infrastructure.