As with most organisations, membership-drive associations have had difficulties in embracing change. It’s easier to stick with tried and tested approaches than trying new and, at times, risky methods. But audiences are demanding newer experiences matching their expectations, so relying on the traditional is not going to cut it anymore.
Especially if one was to attract a wider, multigenerational audience. Association events need to offer more relevant, content-valuable, innovative and quality experiences.
Thus introducing the festivalisation of meetings and events; a convergence of live user experiences and human-machine interfaces.
In the latest issue of MCI’s dedicated magazine about association news and global trends, read about how this new engagement model is taking associations by storm with its value in engaging communities of younger association audiences.
Be disruptive. Rethink your model. Shape your future now!
And download your copy of the FOCUS magazine here.
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