Innovative technology makes experiences more personalised. That way, these experiences fit our special needs and interests, making for a more engaging and inclusive event. So, it is safe to stay that the event industry itself has been and is still in the process of being transformed.
And artificial intelligence is THE event technology of today, and will be through 2019.
Digitisation has grown substantially within our industry. As we further tap into Artificial Intelligence (AI) - we see that it is revolutionary in how it adapts to the attendee's mindset for delivering tailor-made services. But that is not the only challenge AI could potentially help solve for event professionals.
Having already entered the sphere of meetings and events, AI can be used to elevate the quality of services provided and offer heightened customised experiences. Computer software and 'smart' technical equipment can further facilitate intelligent communication with attendees and interact directly with them through a series of apps.
This type of intelligent software is acting as a 'personal assistant', as it automatically gathers information and communicates messages relating to the event, such as the agenda or logistical information, or provides answers to questions about sessions, speakers, exhibitors, etc.
By learning the audience’s preferences, anticipating their needs and providing real-time assistance, this technology maximizes the value for your attendees with greater engagement during and higher level of satisfaction after the event.
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Also referred to as opinion mining, analysis of the sentiment helps event professionals to determine how the audience feels about the overall experience, what exactly they like or dislike, as well as what they are expecting from future events.
The analysis is based mainly on web comments, online conversations and interactions on social media and it can automatically provide with valuable information to consider creating unique event experiences.
To sum up, AI is a powerful tool that opens the door to a whole new level of engagement and personalisation. Event professionals are now able to optimise the experience of attendees and gain invaluable insights on their behaviour, needs and expectations, leading them to deliver even more than what was initially promised to their audience.
In 2019, we could see many other uses of AI in events, such as matchmaking for event networking activities, chatbots, better security and better deep learning opportunities. AI will be expected. And it should be no surprise that integrating AI into your event will give you a substantial competitive edge.
At MCI, we harness the power of digital tools to help companies and associations activate and engage their target audiences.
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