Reinventing the event experience year on year
A leading global IT company based in the Asia Pacific region.
As the lead agency, we’ve managed the company’s main annual event since 2014. This will be scaled up in 2016 to include five other events as part of the main event. We’ve provided strategic event management while enhancing the value of the event for both the IT company and its delegates.
- Improve the way of preparing, creating and executing the annual IT event year after year
- Reinvent the same event structure with unique content to increase engagement with customers, channel partners and high-level management
- Challenges in providing quality and innovative experiences for stakeholders
- Provide maximum value and efficiency while cutting costs and time
Strategic event management
Providing tangible and trackable content and outcomes to meet expectations of the company.
Consolidating the needs of five other company business areas as part of main event.
20-strong team to match the needs and expectations of company’s taskforce team and other agencies.
Assessment and improvement
Providing measurable results with fresh, new content within a defined structure and year-on-year budget restrictions.
Key Benefits 2015
- Week-on-week stakeholder management six months prior to event
- Innovative event experiences for three consecutive years
- Managing overall savings of 10%, value for money and budget tracking
- Creating unique content for the annual event
- Providing maximum value while keeping to company’s budget limit
We’ve provided strategic event management while enhancing the value of the event for both the IT company and its delegates.