Media Centre | Publications

Deploying Market Entry Strategies for China & Europe - PART 1

Different cultures, needs, market dynamics are some of the considerations that should be taken in determining how any association’s market entry should in each region. Should one hit the ground running or perform all due diligence prior to running activities on the ground? Hear from SLAS (Society for Laboratory Automation and Screening) CEO Greg Dummer how SLAS moved ahead with two different go to market strategies simultaneously in China and Europe.


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