MCI Industry Veteran Joins MCI
Geneva, 31st March 2014. MCI, the world’s leading provider of strategic engagement and activation solutions and a key driver of innovation in the international meetings, incentives, congress and events (MICE) industry, is delighted to announce the appointment of Rashid Toefy as Managing Director of MCI South Africa, effective 1st July 2014.
As current CEO of Africa's leading convention centre, the Cape Town International Convention Centre (CTICC), and Chapter Chairperson of the International Congress and Convention Association (ICCA) Africa, Rashid plays an instrumental role in championing the potential of Africa as a destination and commercial region and in helping African associations develop into more professional and strategic organisations.
“Bringing unparalleled local expertise and connections, Rashid will reinforce MCI South Africa’s capacity to deliver winning strategies and solutions for clients across the IMEA region,” said Sumaira Isaacs, Chief Operating Officer, India, Middle East and Africa. “Rashid’s appointment will also further enhance collaboration between MCI and our valued partner CTICC, bringing clients even more impressive results during experiences in this unique venue.”
Alongside a record financial performance, Rashid’s term of office at the CTICC was characterised by his visionary leadership on sustainability issues. An advisory Board Member of the UN Global Compact in South Africa, Rashid will bring unique regional experience to MCI, further enhancing the company’s impressive sustainability consulting services, thought leadership and growing reputation as the world’s leading organiser of environmental, social and governance (ESG) events.
“I am delighted to be joining MCI and committed to strategically driving MCI’s growth in South Africa and across Africa over the next five years,” said Rashid Toefy. “By combining my local insights with MCI’s global expertise and best practices, I look forward to helping both MCI and our clients engage and activate key audiences, enhance performance and grow sustainably in the region.”
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