COVER STORY

Big ideas vs small budgets: Do you let the event cost overshadow creative investment?
June, 08 2021

Big ideas vs small budgets: Do you let the event cost overshadow creative investment?

Imagine that there are two identical events happening on the same day. The only difference is that the budget of event A is ten thousand dollars while the budget of event B is one million. Could you predict which event will get higher engagement rates and ROI?

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