Making Digital Happen: From Strategy to Execution

Digital technology is increasingly changing at a rapid pace. Companies and associations also have to adapt to the modern world and the changing digital needs of consumers, delegates and event attendees. In fact, by 2020 it is expected that at least 50% of solutions offered to clients will be technology-driven. 

Event attendees and delegates constantly have different needs, expectations and choices as technology adapts – they also want the same results when attending events and conferences. 

In this digital age, technology can enhance the brand reputation and visibility of clients, boost consumer engagement and activate audiences. Easing the event hospitality process throughout will not only meet their expectations, but it will also help businesses, organisations and associations save time, costs and help to leverage their brand experience.

The goal of this paper is to present the digital MCI Table Map – a simple, efficient and flexible way of managing events hospitality and leveraging event strategy for organisations and associations worldwide.