TYPE: Incentive | DESTINATION: Heimbach, Germany | ATTENDEES: 300

The Story

Once a year, Optiver organises a weekend getaway for their employees. The Optiver Weekend is a moment to bring the employees together, to strengthen team bonds and to relax.

Optifest 2018 Beer Glass and People

The project was kicked-off with a creative co-creation session, in which past experiences, preferences and objectives were clarified. Based on insights gained from this session a creative concept arose and comprised all requirements in a compelling storyline. By means of several pre-communication teasers more than 300 employees of Optiver were attracted and started their weekend adventure together.

Optifest 2018 Man taking Photo of Group Dressed Up

It is not only the destination that matters; it is the whole journey that shapes the experience.

With a thorough eye for detail and the expertise of the team, the creative concept was brought to life. From the moment of departure on the Optiver employees enjoyed a rich program of diverse activities, relaxing as well as high-energy moments and surprising elements.

Optifest 2018 Attendees Playing on VR Headset

All of these provided a shared experience that strengthened the Optiver community feeling.

Optifest 2018 Hall Filled with People

"MCI did wonderful job in managing the event successfully without any major incidents. They managed the overall program very well and had kept good flow of communication to Optiver". - Rashid Shah, Relationship Manager, Optiver

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