TYPE: Congress | DESTINATION: Glasgow, The United Kingdom | ATTENDEES: 550+
A partnership between the Scottish Event Campus (SEC), ECTH and MCI The Netherlands shined during the third edition of the European Congress on Thrombosis and Haemostasis (ECTH).
With 11 sponsors and close to 600 attendees from 41 countries, researchers and health professionals from across Europe met in Glasgow for the 3-day congress. Following two successful editions of the ECTH, and with a real partnership and stronger emphasis on the investment in digital marketing, ECTH and MCI The Netherlands managed to hold another successful congress together; where the client-defined it as the “best ECTH so far”.
And although the team were faced with the challenge of organising a full congress in one hall and a few session rooms, they persevered and created a fully connected congress. The project team were mindful of the venue hall setup and placement of the specific congress areas; with networking spaces, a poster section, the Controversial Corner and Meet the Expert zones stationed throughout the hall.
A successful partnership with SEC
Through a truly successful partnership with the venue, the project team was able to save on costs and expand their digital marketing so that they could reach as many people as possible. SEC worked hand-in-hand with MCI The Netherlands to overcome any challenges and provide fun initiatives to get delegates motivated.
The “Get Fit at ECTH 2019” initiativeSEC promotes and encourages a healthy lifestyle through a multitude of activities and incentives offered to guests. During the congress, delegates had free unlimited use of bikes parked outside the venue. And during their free time, they could make use of one or all of the three walking and jogging routes near the venue.
To incentivise taking part in the healthy activities, MCI The Netherlands and ECTH took advantage of the SECs “Step Challenge” where delegates had the chance to win a £50 Nike Gift Card. By walking the venue during the congress and taking part in the numerous healthy activities the SEC offers; building up their daily steps.
What did they need to do? Download the app, follow the official ECTH 2019 twitter account, upload a screenshot or photo of their total number of steps accumulated on the last day of the congress to their social accounts - tagging the SEC and including specific hashtags.
With many taking the healthy challenges seriously, this was a popular initiative among the delegates.
A different approach to the poster area
A member of the Junior Advisory Board had the idea to create a standardised poster template. Thus, MCI The Netherlands gladly integrated this within the ECTH and poster authors minds’ were put at ease with a new branded poster template. The design of the poster was aligned across 4 topics. And authors were provided with the template, along with instructions on how to create their poster.
If the author opted to use the new poster template, then ECTH printed them and had them ready on-site at the Poster Desk to be collected and displayed in the poster session area. And to add an element of surprise, authors were automatically entered into a competition when they collected their poster. The prize? 200 euros to the three winners! Additionally, 39 authors received personalised rosette badges for their posters. Overall, the energy in the poster session area was positive, with authors proudly showing off their rosette badges.
Getting controversial in the Controversial Corner
The Controversial Corner, a corner taking elements out of the soapbox era of the 1900s, has been highly successful among the attendees. The MC, a member of the junior advisory board, dressed in a gold jacket with a black hat, took to the stage to trigger speakers and the crowd to make bold statements. In one hour, 8 speakers have 5 minutes each to make a controversial statement on a topic related to Thrombosis and Haemostasis. And to help get conversations started, 4 speakers were pre-selected to work alongside the MC and get the crowd livened up.
Safe to say, the Controversial Corner is on the way to becoming a staple ECTH feature.
A lively social programmeAll of the above was topped off with a great social programme.
Delegates enjoyed classic Scottish activities from curling and whiskey tasting to learning Scottish dancing during the dinner party accompanied by music from a popular Scottish DJ. And to keep science alive, they got to visit the Glasgow Science Centre.
Each year, ECTH and MCI The Netherlands work towards the growth of Thrombosis and Haemostasis in Europe, embracing new ways of presenting and communicating the scientific advancements in the field. And now the team are gearing up for the next chapter: ECTH2021 in Ghent, Belgium.
“On behalf of Frits, I would like to thank you all again for the perfect ECTH2019, especially in the light of the realised challenges. In retrospect, perhaps as a consequence of following a minimalistic approach and jamming everything together in one hall contributed greatly to success! So hail to you, and thank you, and we are looking forward to (organising) ECTH2021 in Ghent, “event of fries”. - Tilman M. Hackeng, Ph.D. professor & chair Department of Biochemistry & director Cardiovascular Research Institute Maastricht (CARIM)