TYPE: Creative concept | DESTINATION: Amsterdam, The Netherlands
Following its mission to develop and research new ideas that improve the way energy is produced and consumed, Shell NL & Shell Technology Ventures wanted to create traction and high interest, while supporting entrepreneurs in the area of energy transition.
To achieve this, the company launched the second edition of a start up challenge, called “New Energy Challenge”, aiming at being more creative in terms of media outreach and activation. Through this initiative, Shell wanted to prove its involvement in the energy transition, radiate its commitment to open innovation, support start-ups to scale up and provide a platform to facilitate the collaboration between startup initiatives in the Netherlands.
MCI The Netherlands was involved in the brand creation. Together with Shell, they co-created the brand positioning and delivered a content calendar. Fresh ideas incorporated digital elements into the media campaign, which carved the path for the PR and Media agency in charge with content dissemination, to engage the audience and yield the sought-after outcomes.
MCI utilised their expertise in the creativity & production of content and all live communications.Download PDF