It is safe to say that the COVID-19 pandemic disrupted numerous aspects of life, greatly influencing more than 1.2 billion young people across the globe.

Global Youth Mobilization is a movement in response to this disruption, where young people worldwide connect and take action to improve their lives now and in a post-COVID-19 world.

The GYM is an initiative of the Big Six Youth Organizations and the World Health Organization, powered by the United Nations Foundation and the COVID-19 Solidarity Response Fund. The Big 6 comprises the five largest youth movements in the world: World Organization of the Scout Movement (WOSM), Young Men’s Christian Association (YMCA), World Young Women’s Christian Association (YWCA), World Association of Girl Guides and Girl Scouts (WAGGGS), The International Federation of Red Cross and Red Crescent Societies (IFRC) and a leading programme for youth development, The Duke of Edinburgh’s International Award (The Award).

To kick off this long-term initiative, the client approached MCI intending to develop a unique 3-day Global Youth Mobilization Summit; to bring diverse voices from across the world into one place to engage and connect. MCI the Netherlands supported the logistical, managerial and creative aspects of the summit organisation to make the virtual event an impactful start to a greater movement.

“The whole team at MCI were fantastic from pitch through to the Summit. We gave them an impossibly difficult and broad brief, with a very short timeframe, and they delivered beyond all our expectations. Every member of the team was lovely, responsive, adaptable and dealt with ever changing set of requirements for a truly global virtual event streamed live in five languages. We wouldn’t hesitate in recommending them – you won’t be disappointed.”

Hana and Sam, Project Co-Leads, Global Youth Mobilization

A global initiative digitally brought to life

The summit touched upon themes such as learning, inclusion, wellbeing and work in a post-Covid world. High-level speakers and global leaders were invited to participate in the programme and arrange educational and social activities. Workshops, plenary and networking sessions on a wide range of topics ensured that everybody found something of interest and benefit.

JUNO, an interactive platform, hosted the virtual summit, providing custom interactive solutions for the engagement of the participants. Public chat, poll questions and entertaining activities are just some of the essential parts of user engagement incorporated in the platform design. Participants were able to create their profiles and personalise their programme with sessions matching their interests.

Global Youth Mobilization Summit website

With accessibility being key, the online setup made it possible for more than 150 countries to join the summit and became a part of the movement. Additionally, all sessions streamed on YouTube in parallel to the platform, further broadening the event reach. MCI took part in developing the website where people could find information about the virtual summit and other initiatives of the movement.

Global Youth Mobilization Summit profile creation

Adjusting to digital speaker support

Organising a digital event has its challenges and elements to consider in order to deliver a high-quality experience. In this case, which heavily relied on the speaker sessions, MCI had to ensure that all presentations within the online environment were on the best level possible.

Young leaders from different parts of the globe were invited to moderate the virtual summit. And the programme included a variety of sessions organised by young people already engaged in community initiatives. Some of the speakers lacked experience or felt uncomfortable with presenting online. To make sure all speakers felt confident with presenting through the screen, MCI invited a specialist to provide optional speaker training. As a result, feedback showed that the speakers who took part in the training performed better and engaged with the audience to a greater extent.

Global Youth Mobilization Summit live session

When the streaming stops, the story evolves.

It needed not all stop when the streaming ends and “sign out” is clicked. The aim is to reuse all assets created for the summit in further initiatives regarding the movement, including the platform, website and over 70 hours of content. And the young leaders brought together through the virtual event remain committed to actively contributing to their communities of more than 150 countries. At the end of it all, the idea behind the movement is to leave a legacy and create a long-term impact.

The Global Youth Mobilization Summit was a successful start of a greater movement contributing to the wellbeing of the global community, and we are proud to support such impactful initiatives.