TYPE: Association management and consulting | DESTINATION: Amsterdam, The Netherlands | ATTENDEES: 2100

The Story

Entering a new market can be a daunting experience for many professional associations. The International Carwash Association, based in the USA, took a step towards immersing into the European market by launching its annual Carwash Show in Amsterdam for the first time.

European Carwash 2015

The challenge of ensuring that the show is well-accepted by European audience was addressed straight from the very start of the show.

European Carwash 2015

A Collaborative Solution

A team of experienced professionals created a strategy based on local and digital expertise, creativity and continuous collaboration with the association to ensure successful execution and results.

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