The First-Ever Carwash Show Conquers The European Audience | MCI The Netherlands | EN

TYPE: Association management and consulting | DESTINATION: Amsterdam, The Netherlands | ATTENDEES: 2100

The Story

Entering a new market can be a daunting experience for many professional associations. The International Carwash Association, based in the USA, took a step towards immersing into the European market by launching its annual Carwash Show in Amsterdam for the first time.

The challenge of ensuring that the show is well-accepted by European audience was addressed straight from the very start of the show.

A Collaborative Solution

A team of experienced professionals created a strategy based on local and digital expertise, creativity and continuous collaboration with the association to ensure successful execution and results.