With the theme ‘YOU’, the 12th edition of Campus Party Brazil wanted to make the individual the centre of interest and use cutting-edge technologies to best understand needs and preferences.
MCI Brazil developed a methodology for transforming all collected information into a visual representation. A 360° real time Data Sky was designed to visually display the data gathered. Audience participation was boosted through storytelling, thanks to which each person submitted his own star to this universe. Each new star sent to this space was immediately represented in the Data Sky.