Following formal training with WPP companies, Sylvia rose through the ranks to take on senior roles with Ogilvy and Young & Rubicam. She gained extensive international experience in Sydney, New York and London, advising clients in the airline, ICT, financial services and entertainment industries.
A creative marketing guru with an entrepreneurial streak, Sylvia ran her own successful marketing and media agency in Australia, repositioning brands and driving lead generation for the country’s largest property and retirement group before being enticed back to the corporate world and a new challenge at MCI.
With 20 years’ experience in marketing, branding and advertising, Sylvia’s expertise has been instrumental in driving MCI’s digital brand development and increasing online lead generation by 500% in just 2 years.
Sylvia loves a challenge and has a passion for travel and different cultures. Just ask her about the time she trekked for 5 months – travelling from Australia through Thailand, Nepal, Myanmar (then Burma) and India – to reach London and embark upon a new professional challenge.
On top of her strategic role with MCI and active lifestyle, Sylvia is kept busy by her three teenage sons, who love accompanying her on her latest adventures.
Connect with Sylvia on Twitter: @Syl_MtkingMind