NEA’s 3 million members work at every level of education—from pre-school to university graduate programmes. NEA has affiliate organisations in every US state and in more than 14,000 communities across the United States.
NEA wanted to increase advocacy and engagement among its members, and at the same time reach new pro-public education audiences by expanding its digital footprint. To achieve this objective, it was decided the organisation needed an updated and more sophisticated app for its magazine. Earline Spence, Manager, Print and Digital Production, shares with us the strategy and process behind the launch of the upgraded magazine app and how it is making an impact in its community.
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