Successfully Tailoring Education Programmes Globally

SAE International, a global association of more than 128,000 engineers, wanted to amplify its international position with on-the-ground global operations that would drive penetration and generate revenue for its professional development courses.

The first step towards this direction, was selecting Europe as the go-to market. MCI Benelux supported the organisation by deploying local business capacity, including local customer services and recruitment of local instructors, customised marketing and communications, and a Europe-specific sales approach. The format, content, pricing and accessibility of the courses were also adapted to the European market, which led to impressive results in less than one year of operations.


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