Building Localised Brand Image With Innovative App

Penetrating the Asian market and expanding its global reach into China, RAPS rapidly encountered complications as there was a clear gap between the local's needs and the products they offered. Using brand recognition, the organizations' key challenge was to shift the Chinese short-term solution mindset into a long-term development focused on professional's skills and competency

With this mandate, MCI China developed a strategic content and marketing plan using the country's most powerful and popular social app, WeChat, as the prime communication tool to engage with local audience. This comprehensive localised strategic marketing solutions helped RAPS grow in a new market and develop its brand recognition.

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