Year after year, the Pinoy Pride series has been pitting the Philippine's best boxers against the world's fiercest fighters. The ABS-CBN Network and ALA Promotions decided to bring Pinoy Pride 27 to Dubai for the very first time due to the popularity in boxing growing in the United Arab Emirates.
Since this was the first time the international boxing title fight got hosted in the Middle East, the organisers faced a number of key challenges. Leveraging local connections, global experience management and marketing strategies, MCI ensured that the organisers beat their objectives to deliver a sell-out show for a capacity of 3,000. The fight made waves in the region and paved the way for more international title fights to be hosted in the Middle East.Download PDF