Interactive Simulation at the World Hepatitis Summit

World Hepatitis Summit, a joint World Hepatitis Alliance (WHA) and World Health Organisation (WHO) event would directly address the overwhelming global burden of viral hepatitis. WHA/WHO sought to share learnings, gain substantial media coverage and stimulate learning in a new, highly engaging and multilingual format.

Appointed during the initial planning stage, MCI optimised the power of immersive experiences proposing a live simulation exercise and gamification approach to capture the imagination and stimulate the emotions of participants.

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