Increasing Knowledge Through Measurement

XXII World Congress of the International Measurement Confederation (IMEKO) – Institute of Measurement and Control (InstMC)​

Held every three years, the IMEKO World Congress educates and inspires participants on the latest research and updates in the fields of measurement science and metrology and their applications to automation and control. The InstMC hoped to raise public awareness of the importance of measurement in daily life. 

MCI UK reengaged with a historic attendee database, and stimulated registrations and paper submissions with a structured email marketing and social media campaign highlighting the excellent scientific content and incredible keynote speakers, including two Nobel Prize winners. 

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