Maximising Content Reach with Communication Platforms

MCI has been delivering successful solutions for this international health organisation and its annual congress since 1998.

Over 13 congresses later, our relationship has evolved to long-term strategic partnership. MCI helps the organisation face a number of complex challenges, including healthcare compliance; new technologies and communication channels; and increasing revenue and content reach. In this edition, MCI provided early insights into potential risks and opportunities to ensure the financial stability and reputation of the organisation's congress.

The innovative content from this congress and the offered online courses reached over 20,000 health care professionals. Despite stabilising delegate numbers, congress profits increased thanks to the introduction of pioneering new revenue streams. After 13 editions, this annual congress is still considered the primary platform for exchange of scientific and clinical information in Europe.

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