Partnership Approach for Growing Delegate Attendance

Held every two years in a new location, British Veterinary Poultry Association (BVPA) appointed MCI as professional congress organiser to deliver the World Veterinary Poultry Association (WVPA) in September 2017. They were looking for a collaborative approach to help them maximise participation, deliver a successful congress in Edinburgh and a highly memorable experience.

Leveraging its global partnership agreements with hotels across the city and the expertise of its housing, abstract management and online registration hub accessed through a dedicated congress website, MCI fully engaged potential and regular attendees to encourage participation, approaching increased delegate registration by over 50%.

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