Standing Out From Competition With A Clear Brand Awareness Campaign

MTIS’ fundamental mission is to improve the life of patients.

MTIS 2018 faced competition from similar events held around the same time; the headache symposium needed to stand out and vie for the same target market. Understanding sponsors’ unique requirements helped shape the prospectus and nurture meaningful relationships two years ahead of MTIS.

MCI UK’s marketing campaign distinguished MTIS from competing events and raised brand awareness with its clear, bold identity.

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