Start A Narrative That The Media Will Flock To

To help the International Ornithologists' Union raise public awareness of their congress, MCI Canada designed and implemented a targeted digital marketing strategy, in order to engage and educate the international birding community on the benefits of social media as a tool to increase advocacy.

With an end-goal focus to build on the congress legacy for future-proof editions, the implemented marketing strategy targeted local media outlets - digital, print and broadcast - to support the association with spreading a clear and enticing message about the congress and festival. 

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