Triggering Meaningful Connections With Digital Tools

The World Hepatitis Alliance (WHA), World Health Organization (WHO) and Brazilian government approached MCI UK to deliver the biannual World Hepatitis Summit and a 2-day Pre-Summit Member Conference.

This large, global 3-day Summit took place from 1 to 3 November 2017 at the World Trade Center in São Paulo, Brazil. The invitation-only Summit unites an audience of civil society groups, WHO and its Member States, patient organisations from the World Hepatitis Alliance’s 249 organisational members, policy-makers, public health scientists and funders to raise awareness about viral hepatitis, increase the number of countries developing practicable viral hepatitis action plans by sharing the latest public health research from WHO, and encourage further research into hepatitis.

To strengthen the Summit, MCI UK introduced a large exhibition area to facilitate meaningful networking between exhibitors and attendees. An optimized, WHS branded, mobile application was developed so that attendees could access sessions and speaker information, and accordingly plan their agenda. It also encouraged 7,000 interactions between attendees through an in-built chat feature. MCI maximized its industry connections and called on MCI São Paulo to break down any language barriers and assist with local transport knowledge.

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