Coalition Building as Regulatory Strategy

A national health organization found itself in the U.S. Food and Drug Administration’s (FDA) crosshairs after an inflammatory research study was reported in the media — even as the Federal Trade Commission (FTC) began its own investigation.

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Coalition Building as Regulatory Strategy

In response, MCI USA convened leaders from 14 organizations in the community to act as a coalition; provided instructions and talking points to all coalition members, which were then distributed to consumers to take action; developed and conducted survey with 21,000 responses, presenting the results to the FDA; and represented the consumer voice through invited testimony at an FDA hearing.

Results:

The FDA and the FTC have “indefinitely delayed” any further action on this topic.
The association continues to be viewed as the advocacy leader, convener, and voice of the consumer for the industry.

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Coalition Building as Regulatory Strategy | MCI United States | EN