Establishing a Presence in Europe

An international automotive-engineering association had a portfolio of 25 events — including an 11,000-attendee exhibition that was in a downward spiral of declining attendance and sponsor participation.

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Establishing a Presence in Europe

After establishing a successful business in North America, the association’s training and development (T&D) department decided to pursue a more global approach, which included a “European Training Development Strategy” for training programs throughout Europe; one of the first markets targeted for expansion.

Results:

The association implemented education in Europe in just six years.
Education programs have emerged consistently in Europe with double-digit compound annual growth.
The association now runs more than 40 courses a year across Europe.
The T&D department is a well-recognized international education platform that annually provides training — offline and online — to more than 10,000 engineers across the globe.

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Pages lead visited before contacting MCI: 1. https://www.mci-group.com:443/en-us 2. https://www.mci-group.com:443/en-us 3. https://www.mci-group.com:443/en-us/media-center 4. https://www.mci-group.com:443/en-us/careers 5. https://www.mci-group.com:443/en-us 6. https://www.mci-group.com:443/en-us 7. https://www.mci-group.com:443/en-us 8. https://www.mci-group.com:443/en-us 9. https://www.mci-group.com:443/en-us 10. https://www.mci-group.com:443/en-us 11. https://www.mci-group.com:443/en-us 12. https://www.mci-group.com:443/en-us 13. https://www.mci-group.com:443/en-us 14. https://www.mci-group.com:443/en-us 15. https://www.mci-group.com:443/en-us 16. https://www.mci-group.com:443/en-us 17. https://www.mci-group.com:443/en-us 18. https://www.mci-group.com:443/en-us 19. https://www.mci-group.com:443/en-us 20. https://www.mci-group.com:443/en-us 21. https://www.mci-group.com:443/en-us 22. https://www.mci-group.com:443/en-us 23. https://www.mci-group.com:443/en-us 24. https://www.mci-group.com:443/en-us 25. https://www.mci-group.com:443/en-us 26. https://www.mci-group.com:443/en-us 27. https://www.mci-group.com:443/en-us 28. https://www.mci-group.com:443/en-us 29. https://www.mci-group.com:443/en-us/contact 30. https://www.mci-group.com:443/en-us/about-us 31. https://www.mci-group.com:443/en-us/what-we-do 32. https://www.mci-group.com:443/en-us/what-we-do/association-solutions 33. https://www.mci-group.com:443/en-us/what-we-do/conventions-conferences-and-expos 34. https://www.mci-group.com:443/en-us/what-we-do/data-and-analytics 35. https://www.mci-group.com:443/en-us/what-we-do/digital 36. https://www.mci-group.com:443/en-us/what-we-do/experiences-and-events 37. https://www.mci-group.com:443/en-us/what-we-do/marketing-and-communication 38. https://www.mci-group.com:443/en-us/what-we-do/meetings-and-incentives 39. https://www.mci-group.com:443/en-us/what-we-do/sales-and-sponsorships 40. https://www.mci-group.com:443/en-us/our-work 41. / 42. / 43. / 44. https://www.mci-group.com:443/en-us/privacy-statement 45. https://www.mci-group.com:443/en-us/about-us/office-directory 46. https://www.mci-group.com:443/en-us/news-and-insights/insights 47. https://www.mci-group.com:443/en-us/industries 48. / 49. / 50. / 51. https://www.mci-group.com:443/en-us/our-work/en-us/establishing-a-presence-in-europe Geolocation of where lead was sent: - City: Bragança - Country: PT - PostalCode: 5300-299

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