Refining a $10M Event-Portfolio Strategy

A large international organization had a stated objective of delivering world-class events for its stakeholders — but was spending more than $10 million while “flying blind” in terms of measuring event-spend effectiveness and return on investment.

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Refining a $10M Event-Portfolio Strategy

MCI USA undertook an intensive 150-day evaluation involving multiple internal business units and product areas, including events organization structure, go-to-market strategy, event spend, sourcing expertise, analytical tools, and HR implications, and developed specific recommendations to convert a major loss center to break-even within 18 months.

Results:

Financial turnaround of $1.3 million.
Rebuilt event staff with embedded leadership and a rebranded and revamped annual meeting.

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Pages lead visited before contacting MCI: 1. https://www.mci-group.com:443/en-us 2. https://www.mci-group.com:443/en-us 3. https://www.mci-group.com:443/en-us/media-center 4. https://www.mci-group.com:443/en-us/careers 5. https://www.mci-group.com:443/en-us 6. https://www.mci-group.com:443/en-us 7. https://www.mci-group.com:443/en-us 8. https://www.mci-group.com:443/en-us 9. https://www.mci-group.com:443/en-us 10. https://www.mci-group.com:443/en-us 11. https://www.mci-group.com:443/en-us 12. https://www.mci-group.com:443/en-us 13. https://www.mci-group.com:443/en-us 14. https://www.mci-group.com:443/en-us 15. https://www.mci-group.com:443/en-us 16. https://www.mci-group.com:443/en-us 17. https://www.mci-group.com:443/en-us 18. https://www.mci-group.com:443/en-us 19. https://www.mci-group.com:443/en-us 20. https://www.mci-group.com:443/en-us 21. https://www.mci-group.com:443/en-us 22. https://www.mci-group.com:443/en-us 23. https://www.mci-group.com:443/en-us 24. https://www.mci-group.com:443/en-us 25. https://www.mci-group.com:443/en-us 26. https://www.mci-group.com:443/en-us 27. https://www.mci-group.com:443/en-us 28. https://www.mci-group.com:443/en-us 29. https://www.mci-group.com:443/en-us/contact 30. https://www.mci-group.com:443/en-us/about-us 31. https://www.mci-group.com:443/en-us/what-we-do 32. https://www.mci-group.com:443/en-us/what-we-do/association-solutions 33. https://www.mci-group.com:443/en-us/what-we-do/conventions-conferences-and-expos 34. https://www.mci-group.com:443/en-us/what-we-do/data-and-analytics 35. https://www.mci-group.com:443/en-us/what-we-do/digital 36. https://www.mci-group.com:443/en-us/what-we-do/experiences-and-events 37. https://www.mci-group.com:443/en-us/what-we-do/marketing-and-communication 38. https://www.mci-group.com:443/en-us/what-we-do/meetings-and-incentives 39. https://www.mci-group.com:443/en-us/what-we-do/sales-and-sponsorships 40. https://www.mci-group.com:443/en-us/our-work 41. / 42. / 43. / 44. https://www.mci-group.com:443/en-us/privacy-statement 45. https://www.mci-group.com:443/en-us/about-us/office-directory 46. https://www.mci-group.com:443/en-us/news-and-insights/insights 47. https://www.mci-group.com:443/en-us/industries 48. / 49. / 50. / 51. https://www.mci-group.com:443/en-us/our-work/en-us/event-portfolio-strategy Geolocation of where lead was sent: - City: Bragança - Country: PT - PostalCode: 5300-299

Refining a $10M Event-Portfolio Strategy | MCI United States | EN