Talent. It’s the invaluable resource that the mci group, and no doubt many other businesses, have harnessed to build and grow.

Physical and digital space. These two distinct realms have long defined and determined the way brands conduct themselves in their relationship marketing.

We believe there is a more ideological, less tangible element through which brands can achieve truly meaningful connections with audiences.

Can there be congruence between these two forces? Should transience be viewed as a curse, or a tool to be harnessed in live relationship marketing.