Outmanoeuvring uncertainty: Re-evaluating value in 2023
How should brands adapt in order to continue to engage their audiences, combat uncertainty and have meaningful interactions with clients and customers?
Marketing and the machine: Can artificial intelligence replace human creativity?
Are we being replaced? It’s a question on many a mind as new advancements in artificial intelligence burst onto the scene every day.
Inside loyalty: why connecting with talent is the new marketing frontier
Talent. It’s the invaluable resource that the mci group, and no doubt many other businesses, have harnessed to build and grow.
Identities in sync: the end of distinct digital and physical selfhood
Physical and digital space. These two distinct realms have long defined and determined the way brands conduct themselves in their relationship marketing.
Back down or pop up? – How your brand can harness transience to drive long-term engagement
Can there be congruence between these two forces? Should transience be viewed as a curse, or a tool to be harnessed in live relationship marketing.
AI is centralising the consumer journey: Here’s how your brand can stand out
The future of AI tools will see them function as a one-stop shop for all the consumer’s needs. But what does this mean for brands?