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Thought

AI can make knowledge go further: spread the word

How our AI-powered learning management system (LMS) can transform data from in-person events into a durable, searchable knowledge base – providing actionable insights and continuous learning across mci group’s global offices.

Katerina Tolmacheva10 September 2024
Thought

Outmanoeuvring uncertainty: Immersion as innovation

How immersion can extend beyond traditional marketing meanings, to deliver a far more human-centric approach to engagement

msnyder24 August 2023
Thought

Why better brand cohesion can empower the climate movement

Can effective omni-channel marketing programmes ensure far wider adoption of green initiatives?

msnyder24 July 2023
Thought

The Power of Authenticity: How Genuinfluencers Can Communicate Your Values

How can brands harness the new ways consumers are interacting with and across social media?

msnyder24 June 2023
Thought

Outmanoeuvring uncertainty: Re-evaluating value in 2023

How should brands adapt in order to continue to engage their audiences, combat uncertainty and have meaningful interactions with clients and customers?

msnyder24 May 2023
Thought

One million creative ideas: The true role of creativity in business

In our increasingly changeable and competitive world, creativity is a key ingredient for success.

msnyder24 April 2023
Thought

Marketing and the machine: Can artificial intelligence replace human creativity?

Are we being replaced? It’s a question on many a mind as new advancements in artificial intelligence burst onto the scene every day.

msnyder24 March 2023
Thought

Inside loyalty: why connecting with talent is the new marketing frontier

Talent. It’s the invaluable resource that the mci group, and no doubt many other businesses, have harnessed to build and grow.

msnyder24 February 2023
Thought

Identities in sync: the end of distinct digital and physical selfhood

Physical and digital space. These two distinct realms have long defined and determined the way brands conduct themselves in their relationship marketing.

msnyder24 January 2023
Thought

Brand humanity: A silver bullet for serial change?

We believe there is a more ideological, less tangible element through which brands can achieve truly meaningful connections with audiences.

msnyder24 December 2022
Thought

Back down or pop up? – How your brand can harness transience to drive long-term engagement

Can there be congruence between these two forces? Should transience be viewed as a curse, or a tool to be harnessed in live relationship marketing.

msnyder24 November 2022
Thought

AI is centralising the consumer journey: Here’s how your brand can stand out

The future of AI tools will see them function as a one-stop shop for all the consumer’s needs. But what does this mean for brands?

msnyder23 October 2022
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